I would have loved to see more videos in this campaign. The brand uses a celebrity(Chef Vikas Khanna) and that adds to the trust factor as. The best part about the campaign is that it tells an inspiring story. The campaign also got people talking about it on other social media channels: Take a look at the first video from the campaign:īoth the videos got more than 70 lakh views on YouTube alone which makes it a total of 1.4 crore views. Each video showcases an inspiring story of how these people overcome everyday challenges by living a healthy lifestyle. These people have hectic schedules and have to face tremendous pressure in their daily lives. The brand created a two video web campaign around the lives of people from different professions. The objective of their Digital Marketing Campaign was to engage with their audience on social media channels and communicate about its brand values. Quaker is a health food brand that markets healthy packaged foods like Oats and Healthy Dosa Mix etc. The campaign bridges that gap and communicates about the safety, security and comfort that you can experience when you visit the beautiful land. Everyone knows how beautiful Kashmir is but very few people know about the generosity of its people. It builds an emotional connection by getting Mir the stranger to help the couple. What I really liked about this campaign is the story. The fans on other social media channels were quite impressed as well. The campaign got more than 2 lakh views on YouTube.

The campaign hashtag was #WarmestPlaceOnEarth This video by Kashmir Tourism tells a poignant story of a young couple visiting Kashmir being shown around by a complete stranger. If you have been to Kashmir you would surely be aware of the warmth and hospitality of its people. So the aim of this campaign was also to change that perception. The target audience is known to shy away from visiting Kashmir for safety reasons. The objective of Kashmir Tourism is to promote Kashmir as a go-to travel destination.

Kashmir Tourism – The Warmest Place On Earth

Digital activation campaign